Dream It. Build It. Grow It.

Lynette Reed: A Leading Expert in the Candle Industry

With over 30 years of experience in the candle and fragrance industry, Lynette Reed is a renowned expert in helping businesses—from startups to established global brands—bring their candle and fragrance visions to life. As the founder of Illume Candles, currently Director of Business Development with Modern Candle, and a consultant to some of the biggest names in retail, Lynette has built a career around her deep knowledge of concept development, fragrance creation, sourcing, manufacturing, and sales strategy.

Lynette has worked with high-end and mass-market retailers alike, from Anthropologie to TJMaxx/HomeGoods, helping them develop exclusive candle and home fragrance collections that stand out in a competitive market. Her portfolio spans not only candles and home fragrance, but also personal care products, and perfumes.

She has also played a pivotal role in the early-stage development of Makesy (formerly The Wooden Wick Co.), setting up vendors and curating all fragrances, waxes and vessels that helped set the company up to become a leader in the industry. Lynette’s unique ability to combine creativity with technical know-how makes her a trusted partner for businesses looking to develop premium, custom products that align with their brand identity.

Whether you're looking to expand your existing offerings or break into the candle industry, Lynette’s decades of expertise and hands-on approach will guide you through every step, from concept to production.